I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. They WANT to use social media effectively. They know it works and they’ve seen the success cases.
So what’s stopping them from diving in? Two things are the biggest issues.
1. The learning curve to get up to speed on the latest techniques and networks
2. The time it takes to learn it, implement it and see the value delivered.
This is especially true for the small to mid-size nonprofit who may have a 1-2 person marketing team, some eager interns and volunteers but not quite enough direction to pull a comprehensive strategy together. Everybody is stretched thin and there just isn’t enough time in the day for “all that social media stuff”.
I want to share with you some of the ways we organize our social media teams at Tatu Digital Media when we are working with clients. Some of the tricks of the trade that help manage a social media engagement plan with a small team. How to pull together an editorial calendar, a social media schedule and decide what social networks are the best use of your bandwidth. Where to get help creating content and what you can actually automate without risking your relationships. How to set up listening tools to do a lot of the work for you.
I’m doing a free webinar on May 30,2012 at 1 PM PST. for nonprofits of all sizes, free of charge and sponsored by my friends at My Dutch Uncle, who provide business services for nonprofits.
I’ll be joined by their Social Media Czar Spencer Doyle, and we’ll talk about increasing the efficiency of your social outreach so you can get on with the business of your nonprofit!
Fill in the form now to register for the one-hour webinar.
